I need some help on these business questions. Whoever can help me the most will receive the best answer and I have a $20 Wal-Mart gift card that I haven't used that I would be willing to send out to the person who helps me the most. Thanks!!!
(I will send anywhere in the United States and pay the shipping. If you don't have a Wal-Mart near you I also have Best Buy and Target cards that I could send also) Thanks again!!!
20. Primary-demand advertising is
a. promotion of specific brands of goods or services.
b. image-building advertising.
c. advertising aimed at stimulating demand for an entire industry.
d. product-related advertising aimed at a company's primary target market.
e. aimed mainly at children who are in primary school.
____ 21. A local dance school wants to create a billboard to try to increase enrollment for its classes, which frequently start during the year. Since learning about advertising in your Business 101 class, you would most likely recommend which of the following for the billboard?
a. Simply writing the name of the dance school and its phone number in black letters on a white billboard
b. Showing a picture of smiling dancers with the name of the dance school and the words "Enroll Today!"
c. Providing a comprehensive list of the various dance classes offered and the names of the dance instructors
d. Showing the schedule for all upcoming classes and the phone number and e- mail address to register
e. Having a picture of a previous dance class in their costumes from last year's recital and no text message
____ 22. If a company chooses to participate with site such as Facebook and Twitter, they are participating in
a. social media.
b. the Internet.
c. personal selling.
d. advertising media.
e. out-of-home advertising.
____ 23. The most expensive but most adaptable method of the promotion mix is
a. sales promotion.
b. advertising.
c. direct mail.
d. personal selling.
e. publicity.
____ 24. Both inside and outside order takers produce most of their company's sales through
a. successful handling of repeat sales.
b. creative selling techniques.
c. aggressive solicitation of new customers.
d. locating prospects.
e. persuading new customers to try their product or service.
____ 25. Mary Nettles works for a marketing and advertising firm. She must choose one ad piece from a number of potential ad pieces. To ensure that she makes the right decision, she should
a. put a brief description of each ad piece in a hat and draw one.
b. ignore any feedback that she gets from coworkers and consumers and make the decision herself.
c. gather information from coworkers and consumers on their reaction to the different ad pieces.
d. let her supervisor choose the ad piece.
e. discard all ad pieces and develop a new advertising campaign.
____ 26. Managers at Dillard's department stores know that if they price all of the merchandise at 25 percent off, they will sell more; therefore Dillard's frequently runs sales. Dillard's used a(n) ____ to make this decision.
a. information rule
b. cost-benefit analysis
c. decision rule
d. data analysis
e. supply and demand rule
____ 27. The headquarters building for Longaberger, a company that produces and sells hand-woven baskets, can be described as several stories tall, light brown, and shaped like a basket. These descriptors of this building are
a. information.
b. opinions.
c. ideas.
d. statistics.
e. data.
____ 28. The purpose of ____ is to distribute timely and useful information from both internal and external sources to the decision makers who need it.
a. a manager awareness program
b. a management information system
c. entrepreneurial information software
d. a computer information program
e. a desktop information system
____ 29. Claire browses for clothing at Banana Republic's Web site, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?
a. A firm's Web site may lead to increased sales in its physical stores.
b. Comparison shopping is easy and quick on the Internet.
c. A Web site always provides a revenue stream for a company.
d. An e-business provides very little benefit to a company's existing operations.
e. Internet sales take away from a company's traditional sales.
____ 30. The ABC Auto Supply Company of Burlington, Vermont, uses an e-commerce software program on its Web site to allow customers such as Quickeeze Body Shop to enter their own orders for auto parts. ABC is following a(n) ____ business model.
a. B2B
b. supplier-to-customer
c. B2C
d. automotive-supply
e. online customer focus
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