Marketing

[Alberic]

environmental factors affecting marketing

[Trevan]

SANJESH,

The  following are  the  environmental  factors

affecting  marketing:

1.Political(incl. Legal)   

-Environmental regulations and protection [what  are  the  government regualtions/ protection laws  that  must be  observed ]

-Tax policies

[what tax  hinder the business and what  taxes  incentives  are available]

-International trade regulations and restrictions

[ does  the  government    encourage  exports / with  high tariffs  on  imports]

-Contract enforcement law/Consumer protection

[does  the  government  enforce  on  consumer  protection ]

-Employment laws]

[ is the  government    encouraging  skilled  immigrants  with  temp. permits]

-Government organization / attitude

[ does  the  government  have  a   very  positive  attitude  towards  this   industry]

-Competition regulation

[ are  there   regulation  for  limiting  competition]

-Political Stability

[ politically ,  does the   government    have   a  very   stable  government ]

-Safety regulations

[ has  the  government      adopted  some  of  the  modern  safety regulations]

================================================================= 2.Economic     

-Economic growth

[  what  is  the economic growth rate  /  what  are  the  reasons ]

-Interest rates & monetary policies

[ are  the  interest  rates    under control /  is there   a  sound  monetary  policies]

-Government spending

[is  government  spending  is  significant   and  is it   under control ]

-Unemployment policy

[what  is  the  employment / unemployment  policies  of the government ]

-Taxation

[  has  the  taxation    encouraged  the  industry ]

-Exchange rates

[ is   there  well  managed   exchange  controls  and  is it  helping  the  industry]

-Inflation rates

[ is  the  inflation  well   under  control ]

-Stage of the business cycle

[ is  your    industry  is  on  the   growth  pattern]

-Consumer confidence

[ is  the  consumer  confidence   is   high/ strong and  if  not, why ]

================================================== 3.Social  

-Income distribution

[is there   balanced   income  distribution   policy ]

-Demographics, Population growth rates, Age distribution

[ what  is   population   growth  and  why ]

-Labor / social mobility

[ what   are the  labor  policies  and  is  there  labor  mobility]

-Lifestyle changes

[ are  there  significant  lifestyle   changes     taking  place--more  modernization/ why  ]

-Work/career and leisure attitudes

[ are  the  population      career  minded  and  are  seeking  better  lifestyle]

-Education

[ what  are  the  education  policies /  is  it  successful ]

-Fashion, hypes

[are  the   people    becoming  fashion  conscious ]

-Health consciousness & welfare, feelings on safety

[ are  the  people     becoming  health  consciousness]

-Living conditions

[ is the  living  conditions   improving  fast  and  spreading  rapidly]

=========================================================

4.Technological  

Government research spending

[is  the  government    spending  on research  and  development]

Industry focus on technological effort

[are  the   industries    focused  on  using  improved  technology]

New inventions and development

[ are  new  inventions     being   encouraged  for  developments]

Rate of technology transfer

[ is  the  rate  of  technology  transfer  is  speeding  up ]

(Changes in) Information Technology

[ is  the   information  technology    rapidly  moving  and  is  there  government  support]

(Changes in) Internet

[ is the   internet  usage    rapidly  increasing   and  why]

(Changes in) Mobile Technology [is  the   Mobile   technology    rapidly developing  and  is there  government  support]

FOR  EACH  OF  THE  ELEMENTS,  YOU CAN  ASK  MORE  QUESTIONS

AND  SEEK  THE  FACTUAL  SITUATION.

===========================================================

regards

LEO LINGHAM