Public relations homework..help me with anything you can?

[shen86]

1.
Which of the following are NOT one of the five prerequisites for a profession like public relations, according to C. V. Narasimha Reddi, editor/publisher of Public Relations Voice?
A) education
B) literature
C) training
D) management
2.
Which is NOT listed as a code of good practice regarding video releases?
A) Intentionally false and misleading information must be avoided.
B) The sponsor must specifically state why the VNR is a "proper fit" for the targeted media outlet.
C) Persons interviewed on the VNR must be accurately identified by name, title, and affiliation.
D) The sponsor of the VNR must be clearly identified on a video slate and on the VNR tape, along with key contact information.
3.
Many practitioners are limited in their professionalism by a
A) situationalist perspective.
B) biased media corps.
C) "technician mentality."
D) low budget.
4.
Which value is considered of "least" importance to public relations practitioners, according to Grunig and Hunt?
A) salary level.
B) job security.
C) prestige in the organization.
D) the public interest.
5.
The licensing of public relations professionals is likely to be initiated in the near future.
A) True
B) False
6.
Virtually all public relations codes of ethics begin with the duty to tell the truth.
A) True
B) False
7.
To become accredited by the PRSA with the designation of "APR," one must have at least 10 years of experience in the field and have demonstrated some significant achievements.
A) True
B) False
8.
Critics often complain that public relations codes of ethics
A) do not apply to PRSSA members.
B) are too stringent and prescriptive.
C) have no "teeth".
D) don't include marketing or advertising practices.
9.
Most professional membership groups believe that the primary purpose of establishing codes of ethics is
A) enforcement.
B) education and information.
C) as a "warning signal."
D) boosting membership totals.
10.
"We chose this plan because it would benefit the majority of you, and harm the fewest" would be an example of using this perspective:
A) Marxist.
B) absolutist.
C) unilateral.
D) utilitarian.
11.
Which one of the following is NOT a hallmark of public relations professional?
A) a sense of independence
B) a concern for integrity of the profession
C) a high loyalty to the employer of the moment
D) a sense of responsibility to society
12.
It is more ethical for the public relations counselor to say "no comment" to a difficult question, than to stretch the truth for organizational gain.
A) True
B) False
13.
Even if a bribe is intended or not, the sending of gifts to media representatives is almost always considered
A) prudent when trying to boost lagging sales or image.
B) bribery to get favorable media coverage.
C) a potential boost in media coverage, despite perceived unseemliness.
D) breaking the law.
14.
According to Kant's absolutist philosophy, that something is either completely "right" or "wrong."
A) True
B) False
15.
Examples such as Peter Ferrara and Kathleen Turner point to organizations that fail to understand the need for
A) transparency/disclosure.
B) sound media relations.
C) bottom-line values.
D) research.
16.
A particularly troublesome area ("blurring") with regard to ethics is
A) automotive enthusiast journalism.
B) the PRSA accreditation program.
C) the IABC accreditation program.
D) higher education.
17.
When using the Web and social networks to communicate information, proper citation is not as important.
A) True
B) False
18.
All of the following are "careerist" values EXCEPT
A) recognition from superiors.
B) salary level.
C) serving the public interest.
D) job security.
19.
Special/corporate interest groups are most likely to fund
A) ethical councils.
B) nonprofit initiatives.
C) citizen's groups.
D) grassroots lobbyists.
20.
Society expects public relations practitioners to take on a role differentiation, as an advocate (as journalists would be considered objective).
A) True
B) False

[jordi]

The correct answers are all A, B, C, and D.