Brand Management Good Books?

[egan]

Which of the following are a MUST READ or a MUST HAVE brand Management book



4-D BRANDING BY GAD
ADVERTISING & INTEGRATED BRAND PROMOTION BY OGUINN
ADVERTISING AND INTEGRATED BRAND PROMOTION BY GUINN
BEST PRACTICE CASES IN BRANDING LESSONS FROM WORLD'SSTRONGEST BRANDS BY KELLER
BRAND LANDS HOT SPOTS & COOL SPACES BY MIKUNDA ,C.
BRAND MANAGEMENT TEXT & CASES BY KUMAR
BRAND NEW BRAND THINKING BY BASKIN
BRAND PROMISE BY KNAPP
BRAND SWITCH BY KAPOOR,J
BRANDCHILD REMARKABLE INSIGHTS INTO THE MINDSOF TODAY'S GLOBAL BY LINDSTROM
BRANDING UNBOUND BY MATHIESON
BRANDS IN THE BALANCE : MEETING THE CHALLENGES TOCOMMERCIAL IDENTITY BY DRAWBAUGH
CATALYST CODE THE STRATEGIES BEHIND THE WORLD'SMOST DYNAMIC COMPANIES BY EVANS, D
CLICKS, BRICKS & BRANDS THE WORLD'S FIRST DUALBOOK. BY LINDSTROM
CONSUMER BEHAVIOUR AND BRANDING CONCEPTS READINGS& CASES BY KUMAR
E-BRANDS BUILDING AN INTERNET BUSINESS A BREAKNECKSPEED BY CARPENTER,P
ESSENTIAL MARKETING SKILLS BY RIX,P
GLOBAL BRAND INTEGRITY MANAGEMENT HOW TO PROTECT YOURPRODUCT IN TODAY'S COMPETITIVE ENVIRONMENT BY POST
LEADERSHIP BRAND DEVELOPING CUSTOMER-FOCUSEDLEADERS BY ULRICH
NEW BRAND OF EXPERTIES BY MC GOVERN
NEW STRATEGIC BRAND MANAGEMENT CREATING & SUSTAININGBRAND EQUITY LONG TERM BY KAPFERER
PRIVATE LABEL STRATEGY HOW TO MEET THE STOREBRAND CHALLENGE BY KUMAR
REINVENTING THE BRAND CAN TOP BRANDS SURVIVE. BY KAPFERER
ROMANCING THE BRAND;POWER OF ADVERTISING & HOW TO BY MARTIN.
STRATEGIC BRAND MANAGMENT CREATING & SUSTAININGBRAND EQUITY LONG TERM BY KAPFERER ,J.N.
TRADE MARK/BRAND DUPLICATION & CONSUMER PROTECTION BY GROVER,S.K.
UNITED WE BRAND BY MOSER
WORLD'S GREATEST BRANDS.(THE) BY KOCHAN,N.

[honi]

I have listened to Kim Castle on branding - there is a book available at Amazon - you might check that out. And Good Luck - I also coach in this area - you can check me out at http://coachingbusinessentrepreneur.com
Check this link for upcoming A-Lister entrepreneurs for their marketing ideas
http://coachingbusinessentrepreneur.com/coming-events-replays