by Murtaugh » Wed Mar 19, 2014 3:30 am
...these objectives in a for-profit company may include the usual maximization of Profit=Revenues-Expenses and/or the maximization of shareholder value. A nonprofit company means it shoots to set its revenues/pricing to cover its budgeted expenses--nothing more complicated than that. There can be tax advantages to this form of corporate organization and there can be less regulatory scrutiny. Not all nonprofits are charitable organizations that "do good in the world". Some are fiercely competitive businesses that just choose to organize themselves that way. I worked in one for almost 10 years. Trust me, it was not much different than working in a Fortune 500 corporation or bank. It was a bankcard association. The nonprofit pays taxes on its profits, so as crazy as it may sound to the novice, the company absolutely does not want to make a profit, unless it is doing some creative tax accounting. The art and science is in the budgeting process. The company maps out its plans and carefully budgets what it will take to achieve them. Then it sets its pricing/fees/donation targets/etc. to cover these costs. If its financial planning is poor and the company makes a big profit, the CFO probably gets a low/no bonus that year. So, what does a nonprofit manage to if it is not seeking to maximize profits? From a financial standpoint, as I indicated above, it is definitely managing to its carefully developed budget. From a business standpoint, depending upon what the business is, it could be trying to maximize the profitability of its members. Remember, many member associations are nonprofits. These could be associations of tiddly winks players or they could be associations of megabanks or insurance companies, etc. In addition to member institution profitability, the association could be managing to maximize the market share of its brand. Some large associations are essentially franchises and have that mandate. As for who benefits, hopefully the nonprofit benefits its members--or, if it is a charitable organization, the beneficiaries of the focused charity. For charities, it is important to watch its administrative ratio. Afterall, when people make charitable donations to an organization focused on helping refugees from the genocide in Darfur, they want as many of their dollars going to the refugees, not paying for lavish headquarters or excessive executive compensation. These ratios are published. For the example I used, if you look them up, you will find charities like Americares and the International Rescue Committee highly efficient--meaning a very high percentage of contributions goes to programs, not administrative expenses. Other organizations, which I will not name, which endeavor to help the same people in Darfur, do so much less efficiently. You would contribute to those organizations, which might include some religious institutions, if you also had a strong affiliation with that organization for other reasons. If you didn't have a strong affiliation with that less efficient charity, you would be wasting some of your hard earned charitable donation on an inefficient management team. Hope this helps.