New Packaging Idea For Existing Product

[crisdean77]

I have a more convenient and efficient packaging idea for an existing product on shelves that I think all manufacturers of this product will be very interested in(now this packaging is already in use for other products in a totally different industry). I don't know how to pursue this.....whether it's something that can be patented or licensed, pitch the packaging idea to the companies that already produce this product or create my personal brand of this product using new packaging. PLEASE ADVISE!! Thanks so much!

[Tomas]

Hi Amy, You wrote: 1. I have a more convenient and efficient packaging idea for an existing product on shelves that I think all manufacturers of this product will be very interested in(now this packaging is already in use for other products in a totally different industry). a) Convenient and Effectient are all good but how about Econimically viable? That's a key driver. The industry may have a standard for how whatever the product should sit or hang on retailer shelves too. 2. I don't know how to pursue this.....whether it's something that can be patented or licensed, pitch the packaging idea to the companies that already produce this product or create my personal brand of this product using new packaging. a) It possibly may be patentable but whether it would be economically viable for you to do that before you've researched the market(s) you'd like to introduce it to, is another question.

b) It's also possible you may be able to license it - likely it should have some form of protection wrapped around it.

c) I suppose anything is possible re creating your own brand. You need to start a major market research project. Regards,

Penny