1. The reduction of costs and the improvement in quality of products made in lower wage countries have led to enhanced markets for firms in developed countries (Points : 4)
True
False
2. The process of using knowledge to solve a problem is the best definition of: (Points : 4)
strategy
technology
innovation
invention
3. Which of the following cannot be patented? (Points : 4)
laws of nature
services
mechanisms for exploiting ideas
none of these can be patented
4. You cannot patent laws of nature or any substances that appear naturally such as chemical element. (Points : 4)
True
False
5. What type of marketing strategy involves focusing on customers in a single industry? (Points : 4)
vertical
horizontal
integrative
specialized
6. In what phase of an industry is there generally the most risk? (Points : 4)
process
product
fluid
specific
7. A homogeneous market is one in which customers fall into a small number of groups on the basis of their needs. (Points : 4)
True
False
8. What can be defined at the creation of new products by companies? (Points : 4)
product cycle time
product development
modularity
prototypes
9. Project maps show the placement of projects into what category? (Points : 4)
derivative projects
platform projects
breakthrough projects
all of the above
10. What type of decision-making tool evaluates projects based on the basis of numerical calculations? (Points : 4)
qualitative
quantitative
comparative
scoring
11. Which of the following is an example of an important technology? (Points : 4)
information technology
biologically-based technology
mechanically-based technology
all of the above are important
12. The process of using knowledge to solve a problem is the best definition of: (Points : 4)
strategy
technology
innovation
invention
13. Which force influences the nature of incentives created for technological advance? (Points : 4)
economic
competitive
political
social
14. Which type of innovation involves fundamentally new ways of solving a problem? (Points : 4)
radical
incremental
fluid
specific
15. What type of marketing strategy involves serving customers in multiple industries at the same time? (Points : 4)
vertical
horizontal
integrative
specialized
16. The late majority usually adopt a product because they have no alternatives. (Points : 4)
True
False
17. General purpose technologies are particularly important to innovation by new firms because these technologies permit strategic flexibility (Points : 4)
True
False
18. Which of the following fields has the largest share of federal funding? (Points : 4)
social sciences
engineering
environmental sciences
physical sciences
19. Loan payments on a commercial building would be classified as which type of cost? (Points : 4)
total costs
labor costs
fixed costs
variable costs
20. Portfolio models take a wide variety of forms, including pie charts and bubble diagrams and are always based on quantitative data. (Points : 4)
True or False

