What other hoops do I need to jump through to open a web-based business in California?

[lorimar]

Hi there; I'm a jeweler and am planning on selling my goods on a website. I live in CA, applied for and have received a CA seller's license and have purchased the domain name I have given to my business. I also have an e-card reader that will attach to my iPhone for craft fairs if I choose to participate in those events in the future. My main question is, what other hoops do I need to jump through to make sure that this is legitimate? A major concern is the name of the business, which I have not registered, copyrighted or trademarked. I think different things would need to be done if I were solely operating a web-based business, or solely selling my goods in person at a craft fair. If anyone in CA has been through this process and can help me to avoid massive fines or problems down the road, advice would be greatly appreciated. Thanks!

[ji]

6th person to ask this in 24 hours;
Luck to you; if you can sell 4 pieces of jewelry in 1 mo, I will be amazed.

have you already--
written a biz plan?
read 2-3 books on small biz?
done market research

is this a passion of yours?

whose problems will you be solving? That is why people open up a biz and why customers buy.

luck to u