by mate » Sun Oct 30, 2011 12:24 pm
You run a trademark search on your proposed business name to see if it will infringe on an existing trade mark in your classification/s. If there is nothing to dispute your business name you then go on to register the trademark with your countries intellectual property office.
This process can be done by yourself but I've never fully understood the process so always go for the quick and professional option of a legal representative who knows what they are doing, that way nothing is missed.