We recently discovered fabricated comments posted about our business on a third-party website which is a search/referral site for local businesses, let's call them "CS" for now. Because the jabs are so specific we are 99.9% certain we know exactly who posted them. Of course, due to privacy laws, we must initiate a John Doe suit for release of the IP information to begin tracing it back to "John Doe".
We are a Florida Corporation & would prefer to file the complaint here. CS's t&c's stipulate a California action, but I'm not certain we are bound to that...probably depends on whether or not we have cause for an action against them (which I think we might if it all traces back). Naturally, first & foremost, we'd like the false comments removed from CS's website...we have made our case, in writing, on two occassions--they have declined. Their t&c's stipulate that they can/will remove comments which are posted by a competitor, former employee, etc and you would think they would err on the side of caution under such circumstances where such comments cannot be validated or verified. I should not that we have been & continue to be an online advertiser with CS; however, perhaps we need to terminate that relationship prior to action. Our competitor, John Doe, is also listed on the site, but is not an active advertiser. Needless to say, the comment was a one off posting by a fake user on the CS (obviously not done directly under our competitor's brand name) Issue at hand: Getting the fabricated comment permanently removed by CS is the most important. This whole matter is compounded by the fact that the comments are syndicated & fed to other websites (like Google for example), so CS's failure to remove the comments is causing substantial material harm (i.e. loss of business) that may merit separate action later. Part of the initial John Doe filing will be to seek an immediate injuction against CS to remove the comments from their website pending resolution of ligation.
The initial John Doe action against CS for release of the IP information will give us the IP address for the user that posted this comment, that will in turn will tell us who the IP provider is: Bellsouth, Comcast, xyz company. That company must then be enjoined in the suit to obtain a court order for release of the ultimate IP address (physical location).
At that point, if John Doe is who we think it is, then they are named in the suit and we pursue damages. The IP provider is dropped & separate/continued action against CS will be evaluated. Now, of course, there is a possibility that IP address will NOT trace back to the physical (street) address of our competitor...it's entirely possible this comment was posted from a laptop on a free wireless network at Starbuck's or something; if so, then we're s.o.l. :( But then it's also possible it traces back to the residence of our competitor's owner :) Should we withdraw/terminate all advertising with CS immediately; it is my gut that we should (since ligitation is imminent)? Naturally, we're looking to get the initial filing(s) done asap & for as little $$$ as possible; the liable suit might be a contigency arrangement...that would have to be evaluated by counsel. Any comments or suggestions would be helpful. If you (or your firm) is interested in pursuing this matter, please let us know. I'll be preparing a package over the weekend & will be seeking to retain counsel next week.

