you could start by buying a domain name (url for example www.mybusiness.com).You trademark names and slogans.
You copyright creative works.
You cannot trademark the name until it is a valid business. Part of getting a trademark is proving that you have earned money on the name.
Trademarks are done at US Patent & Trademark Office = www.uspto.gov
Official copyrights are done at the US copyright office = www.copyright.gov
- but most people do a poorman's copyright. Research it.
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